Being Digital: A Brand Guide
User Behavior, Innovation, and the Modern Consumer
presented by Jamie Dwyer
Technology continues to change our expectations across content, how we shop, our access to information, how we communicate with our friends and families, how we communicate with brands.
When it comes to brands staying ahead of the curve, it’s innovation that matters. Not just physical, technical innovation, but how we’re communicating as well. A brand’s relevancy and success relies on being an innovative communicator. In advertising and marketing, that means pairing the right content with the right experience on the right platform. With more channels and faster speed, we have be be agile in our communication tactics and strategy. We can’t rely on ‘tried and true’ methods of yesteryear.
“Being Digital” is a talk and optional customized workshop designed to familiarize teams with disruptive technologies, shifts in consumer behavior and language, and to discover opportunities for creative innovation.
How users interact with content online affects how we develop product descriptions, social content, video, and ads. Directional, inspirational, and actionable, “Being Digital” is great for any brand looking to step up their game and think about digital content, eCommerce, and advertising/marketing in a new light.
For inquiries and booking, email firstname.lastname@example.org or call 646.535.8257